In Part 1 of this series, I introduced you to a businesswoman who was always on the go and needed to be connected to different devices throughout the day. In this post we will travel to anothe area of the world. Let's look at a user in an emerging market, examine the problems this user faces and discuss the solution that Movius has developed for this market. The second user is a world away. A young man is leaving his small village in Uganda Africa – where there i... [More]

In today’s application space, it is critical to understand the user and the problems that they have when creating new applications. This bottom up approach can yield to unexpected and innovative methods and applications that would otherwise not become available. During the next week, I will explore three users and the problems that they face, and describe solutions that Movius developed inside of an understanding of those end users.   The first user is the savvy business p... [More]