by Ian Moraes
15. July 2010 15:09
In a recent article by Daniel Steenkamp, he notes a number of important factors including appreciating the market opportunity in addition to the social goodwill that can result from extending services or products to this segment of the market, adopting a business model that promotes socio-economic development of the market, and a rethinking of business processes and market strategies when serving the aspirant community.
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