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Will Latin America be the Next Market For Mobile Data?

by Javier Solis Garcia 25. September 2009 14:26

Latin America Voice Traffic Forecast

The mobile market in Latin American is one of the hottest worldwide, having experienced a major growth in the last five years.

 

A recent study by the International Telecommunication Union shows that around 80% of the population in the continent has a mobile phone and that countries such as Argentina, Uruguay or Panama have higher mobile penetration than Canada or the United States. 

With regional penetration likely to exceed 100% soon, mobile voice service expending has significantly moderated its growth: analyst predict CAGR rates below 4% until 2013 for mobile voice. 

Mobile value added services and applications for personal communications may very well come to the rescue and become the next growth driver. But today, mobile data services in the region still have a low incidence, with most revenue coming from SMS and there are technical and business challenges ahead.

 

With smart phones representing only around 5% of the telephone sales in the region according to a July 2009 report from Business News Americas Intelligence Series, SMS is positioned as an interesting entry level platform for the delivery of new services and a stepping stone for more complex data applications. Technology advances (Java, On Device Portals, Rich Communication Suite, etc.) are also erasing the line between normal and smart phones allowing for new applications to address a broad range of subscribers.

Latin America Mobile Data Forecast

A major challenge will be building interest about these services in the customers. Being a region with a predominantly cost sensitive prepaid user base it is an interesting environment to foster innovative ways to increase ARPU: try and buy programs, service bundles, application stores, open labs for third party developers, ad-based business models, and more.

 

Key players América Móvil and Telefónica, which account for some two out of three mobile subscriptions in the region, are already preparing for expanding their market through mobile data services which points to Latin America remaining a very hot market.

 

 

Comments

10/13/2009 1:54:27 AM #

Travel ins

I would only think that cell phones would be popular in other countries.  The technology is so prevalent that it is a very cheap technology.

Travel ins United States

10/13/2009 2:03:51 PM #

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Interesting information. May I add this blog to my linkexchange directory ?

no teletrack payday loans United States

10/14/2009 11:46:27 AM #

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It very informative post on mobli market and its growth.The International Telecommunication Union research update the its graph.same time it shows mobile market caricaturization.nice update.

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1/19/2010 4:45:51 AM #

group sms

Mobile marketing is hot and is gaining rapid acceptance from an increasing number of niches in the marketplace.

group sms United States

1/30/2010 5:29:54 AM #

Mobile Solution

yeah i think it's pretty much the case...it's similar to what happened in the subcontinent a decade ago....and now pretty much everyone there has a cell phone and bulk of nokia's business come from that area...but i would think other companies would have greater luck in the latin market!

Mobile Solution United States

2/12/2010 5:41:23 PM #

internet marketing

any country that has an enough of a developed economy will become a market for communiations. its something that everyone would want to do. its natural

internet marketing Georgia

6/22/2010 5:02:32 AM #

Internet Glücksspielautomaten

The technology is so prevalent that it is a very cheap technology.it shows mobile market caricaturization.nice update.i would think other companies would have greater luck in the latin market....Thanks....

Internet Glücksspielautomaten Switzerland

6/27/2010 12:37:27 AM #

Eva Peters

Mobile data services are still catching up in the growing markets. It will take some time for the common man to start using these services even after introduction. The speed of the mobile data transfers or mobile broadband will play a major role in deciding how successful mobile data services will be. Nobody will want to sit and tap their fingers when doing a bill payment online.

Eva Peters United Kingdom

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