by Ian Moraes
15. July 2010 15:09
In a recent article by Daniel Steenkamp, he notes a number of important factors including appreciating the market opportunity in addition to the social goodwill that can result from extending services or products to this segment of the market, adopting a business model that promotes socio-economic development of the market, and a rethinking of business processes and market strategies when serving the aspirant community.
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by Ian Moraes
3. June 2010 12:17
Over the last couple of weeks, my wife has been shopping for home and auto insurance. She used a temporary email address as she was concerned about subsequently receiving spam or unwanted email from insurance sales agents after she reached a decision. However, she had to provide a phone number to discuss and clarify quotes and so she provided her mobile phone number. She received numerous calls late in the evenings and she lamented at the lack of a second number availability on her existing mobile that would allow her to share this second number with the insurance sales agents.
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by Ian Moraes
13. November 2009 10:15
I attended a conference in Denver this week where the discussions, sessions, and underlying themes comprised converged services, mantras such as "any content, any where, any device, any time," IPv to IPv6 migration, IP-based networks, delivering rich media-rich interactive applications, leveraging SOA architectures, using Flash technologies for delivering applications, and using common standards to enable advertising. Some of you might be surprised to hear that this was not a
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by Ian Moraes
28. October 2009 09:08
It's refreshing to see a number of initiatives targeting the bottom of the pyramid market segment to address the unconnected (users who do not own phones) and the unbanked (users who do not have access to banking services).
The first example to note is the recent collaboration of Google and the Grameen Foundation who are developing applications to address specific needs in a rural African user’s life. For example, the applications being developed for farmers enable them to...
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