IP Unity Glenayre brings new video call completion technology to GSM>3G Middle East and Gulf 2007

Technology set to boost mobile video usage and provide new mobile advertising platform

Dubai, UAE — August 30, 2007— IP Unity Glenayre, a leader in delivering carrier-grade messaging and multimedia solutions over IP, TDM and enterprise networks, is to bring new technology to GSM>3G Middle East and Gulf that is designed to connect video calls from 3G-enabled handsets to non-video phones.  The solution also introduces a unique advertising and promotion capability that expands the value of video telephony over 3G networks.

The new application - VideoCall - will make its Middle East debut at the IP Unity Glenayre stand (number 32) at the exhibition in Dubai on September 2 and 3.  It is designed to ensure that video calls can always be completed, even if the recipient does not have video capability. 

Stan Little, Senior Vice President of Marketing and Business Development at IP Unity Glenayre, explains: “Video is the key differentiator between 2G and 3G mobile offerings, but most consumers haven’t experienced video calling, since many networks don’t seamlessly handle video calls to non-video handsets.  Our new VideoCall application enables the voice portion of a video call to be received by a non-video enabled user.  So the call can now be completed.  This new technology greatly enhances the user’s experience, increases the use of mobile video services, and enables operators to recover lost call completion revenue.”

The technology also facilitates a potentially lucrative new mobile advertising platform: while waiting for the video call to be completed as a voice call, subscribers can be shown a brief video advertisement or carrier sponsored promotion. 

IP Unity Glenayre will also be demonstrating other leading video-based solutions at 3GSM>3G Middle East and Gulf, including Video Mail, Video Portal and Video Conferencing as well as a suite of Unified Messaging, Conferencing and next generation Call Completion applications.

With more than 35 customers in the Middle East, and regional headquarters established in Dubai, IP Unity Glenayre has a growing presence in the region.

3GSM>3G Middle East and Gulf 2007 is taking place between 2-3 September 2007, at the Dubai International Convention Centre.  To request an interview with IP Unity Glenayre, please contact Helen Lyman Smith or Louise Hatton on +44 (0)115 948 6901 or email helen@bcspr.co.uk or louise@bcspr.co.uk.

About Movius
Movius Interactive Corporation gives people the power to enrich their lives through viable innovations that transform the way they interact with information, media and each other. Formally under the name IP Unity Glenayre, Movius is a recognized leader in messaging, collaboration and mobile media solutions for service providers worldwide.

For more information, please visit www.moviuscorp.com.

Media Contacts for Movius:

For North American Media
Denise Nelson, Erin Jones
Ventana Public Relations
(925) 837-6277
denise.nelson@ventanapr.com

For European Media
Louise Hatton, Natalie Saville
BCS PR
+44 (0)115 948 6901
louise@bcspr.co.uk
natalie@bcspr.co.uk