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• » Evaluating Mobile Device Platform Strategies to Support Interactive Mobile Advertising — Operators and application providers are faced with difficult choices for supporting interactive, mobile device applications that can deliver these compelling user experiences to support, interactive media-rich mobile advertising. There are a number of different application, development strategies such as using mobile web applications, development on a specific device application platform or emerging industry frameworks, and leveraging an on-device portal (ODP) platform. This paper explores these, different device application development strategies for delivering interactive media-rich, mobile marketing applications.
• » Interactive Mobile Media White Paper — The trends presented in this white paper point to a collection of new service opportunities for operators that capitalize on the messaging services already deployed. These new services bring together the power of messaging, mobile media and interactive commerce and defines a whole new market for high growth mobile services — Interactive Mobile Media (IMM). This new market builds off the unique strength that mobile carriers have relative to technology and consumer reach and sets the stage for the introduction of new high value mobile services.
• » Mobile IM White Paper — Instant Messaging (IM) offers the convenience of text messaging but provides a lot more. It is a highly flexible medium that can presence-enable services and open up new revenue opportunities in areas such as social networking, communities, blogging, gaming, advertising, and interactivity. Mobile operators have a unique opportunity to fully leverage their position in the mobile ecosystem with Mobile IM through their established SMS subscriber bases and their access to and management of a user's presence information.